SipMarked LLC ("SipMarked," "we," "our," or "us") operates the SipMarked mobile application and website, a personal beverage journal that helps users remember, organize, and enjoy the wines and other beverages they discover.
Data Controller
SipMarked LLC
Privacy Contact
support@sipmarked.com
For users located within the United Kingdom and European Economic Area (EEA), SipMarked LLC acts as the Data Controller. Where required, personal data is stored and processed within the European Union or transferred using appropriate legal safeguards.
When you create an account we collect:
You choose what information to save in your personal journal, including:
To improve the service we collect:
Subscriptions are processed securely by Stripe.
SipMarked does not store your full payment card information.
We receive only:
If you choose to enable push notifications, we store your device notification token and notification preferences so we can send reminders, account notifications, and important service updates.
You may disable notifications at any time through your device settings.
If you use the Free tier, our advertising partners may collect advertising identifiers and limited interaction information to display relevant advertising.
You may opt out of personalized advertising through your device settings.
When you use the label scanning feature, the image you submit is transmitted securely to our AI image recognition service solely for the purpose of identifying and extracting beverage information.
Images are processed only for the time necessary to complete your request.
SipMarked does not use your journal content or uploaded images to train generative AI models.
| Purpose | Legal Basis (GDPR) |
|---|---|
| Provide and operate the SipMarked service | Performance of Contract |
| Process subscriptions | Performance of Contract |
| Authenticate users | Performance of Contract |
| Send receipts, password resets and account notifications | Performance of Contract |
| Verify legal drinking age | Legal Obligation / Legitimate Interest |
| Website analytics cookies (Google Analytics) | Consent |
| Improve the app through in-app diagnostics and crash reporting | Legitimate Interest |
| Display advertising in the Free tier | Consent |
| Generate anonymous usage statistics | Legitimate Interest |
| Comply with legal obligations | Legal Obligation |
SipMarked does not use automated decision-making or profiling that produces legal or similarly significant effects.
Marketing emails will only be sent where you have opted in. You may unsubscribe from marketing communications at any time.
We do not sell your personal information.
We share information only where necessary to operate the service.
Our service providers may include:
These providers process personal information on our behalf under appropriate contractual and data protection obligations.
We may also disclose information:
We may publish or share anonymous, aggregated statistics that cannot identify individual users.
If SipMarked is involved in a merger, acquisition, financing, investment, restructuring, or sale of assets, your personal information may be transferred as part of that transaction.
If this occurs, users will be notified of any material changes affecting the handling of their personal information.
We use trusted cloud infrastructure providers operating data centres in both the United States and the European Union.
Where personal information is transferred outside the UK or EEA, we rely on appropriate legal safeguards, including Standard Contractual Clauses or other approved transfer mechanisms.
You may contact us for further information regarding these safeguards.
We retain personal information only for as long as necessary to provide the SipMarked service and comply with legal obligations.
When an account is deleted:
Certain information may be retained where necessary to comply with legal obligations, resolve disputes, or enforce our agreements.
Where you sign in to SipMarked on the web, we store a session token on your device to keep you signed in and to protect your account against abuse. This storage is essential to a service you have asked for, so it does not require consent and cannot be switched off.
We use Google Analytics to understand how our website is used, for example which pages people visit and which links they follow. These cookies are optional. They are not set until you accept them, and the website works exactly the same if you decline.
When you first visit the site we ask you to accept or reject analytics cookies. Until you accept, Google Analytics runs in a consent-restricted mode that stores nothing on your device. If you accept, the following cookies are set:
| Cookie | Purpose | Expires |
|---|---|---|
| _ga | Distinguishes one visitor from another so we can count unique visits | 2 years |
| _ga_YL2SFZBPZC | Maintains the analytics session state for this site | 2 years |
You can change your mind at any time, and withdrawing is as easy as giving consent. Select Cookie settings in the footer of any page to review your choice. If you withdraw consent, we stop using analytics cookies and delete the ones listed above from your browser.
You can also block or delete cookies through your browser settings.
We do not serve advertising on this website, and we set no advertising cookies here.
Advertising appears only in the Free tier of the SipMarked mobile app. It is handled separately and shown only with your consent, which we ask for inside the app the first time ads would appear. The app does not use browser cookies; it may use mobile advertising identifiers where you have permitted this, and you can withdraw that permission at any time in your device settings.
Depending on where you live, you may have the right to:
To exercise any of these rights, contact:
We may ask you to verify your identity before processing your request.
We will respond within the timeframes required by applicable law.
If you are located within the United Kingdom or European Economic Area and believe we have not handled your personal information appropriately, you may lodge a complaint with your local supervisory authority.
UK residents may contact the Information Commissioner's Office (ICO).
California residents have additional rights including:
SipMarked does not sell your personal information.
Requests may be submitted by contacting support@sipmarked.com.
We respond within the timeframes required by California law.
| Category | Examples | Sold |
|---|---|---|
| Identifiers | Email address, Account ID | No |
| Commercial Information | Subscription information | No |
| Internet Activity | App usage, analytics | No |
| Inferences | Beverage preferences | No |
| Sensitive Personal Information | Age confirmation | No |
SipMarked is intended only for individuals who are of legal drinking age in their country or jurisdiction.
The service is not directed toward children or minors.
If we become aware that personal information has been collected from someone below the legal drinking age, we will delete the information promptly.
Please contact us if you believe this has occurred.
We take the security of your information seriously.
Our safeguards include:
No method of electronic storage or transmission is completely secure. While we work to protect your information, we cannot guarantee absolute security.
We encourage users to choose a strong, unique password and enable biometric authentication where available.
SipMarked requests access to your camera and photo library only when you choose to capture or upload beverage label photographs.
These permissions are used solely to support features within your personal journal.
You may delete your SipMarked account at any time through the app (where available) or by contacting support@sipmarked.com.
Deleting your account will permanently remove your journal and associated personal information in accordance with our data retention policy.
We may update this Privacy Policy from time to time.
When material changes are made, we will notify users by email or through an in-app notification before the changes take effect where required by law.
The "Last Updated" date at the top of this document indicates the most recent revision.
For privacy questions, requests, or concerns, please contact:
SipMarked LLC
Boston, Massachusetts, USA
Belfast, Northern Ireland
Email: support@sipmarked.com
We aim to acknowledge privacy enquiries within five business days.