Terms of Use

Effective date: August 01, 2026  ·  Last updated: October 14, 2026

1. About SipMarked

SipMarked LLC ("SipMarked," "we," "our," or "us") operates the SipMarked mobile application and website.

SipMarked is a personal beverage journal that helps you capture, organize, and remember the wines and other beverages you enjoy.

Contact: support@sipmarked.com

Our Philosophy

SipMarked exists to help you build and preserve your own personal taste memory.

The journal you create belongs to you. Our role is simply to provide the tools that allow you to securely capture, organize, and revisit the beverages and experiences that matter to you.

2. Eligibility

SipMarked is intended exclusively for individuals who are of legal drinking age in their country or jurisdiction.

You must be:

• At least 21 years of age in the United States; or
• At least 18 years of age where 18 is the legal drinking age.

By creating an account, you confirm that you meet the legal drinking age applicable to you.

We reserve the right to suspend or terminate accounts where we reasonably believe these requirements are not met.

3. License to Use SipMarked

Subject to these Terms, SipMarked grants you a limited, non-exclusive, non-transferable, revocable licence to access and use the Service for your own personal, non-commercial use.

You may not:

• Sell, sublicense, or redistribute the Service
• Reverse engineer, decompile, or disassemble any part of the Service except where permitted by law
• Copy or reproduce the software
• Use SipMarked to build or operate a competing service
• Access the Service through automated means except where expressly permitted

Except for the limited licence granted in these Terms, SipMarked retains all rights, title, and interest in the Service.

4. Your Account

You are responsible for maintaining the confidentiality of your account credentials.

You agree to:

• Provide accurate information
• Keep your information current
• Notify us immediately if you believe your account has been compromised

You may not share your account or use another person's account without permission.

5. Subscription Plans

SipMarked currently offers the following subscription options.

Prices are shown in US dollars. If you subscribe through the Apple App Store or Google Play, the store shows the price in your local currency, including any applicable taxes, before you confirm, and that is the price you pay.

Paid plans also unlock additional features. Casual Enthusiast and above include My Cellar, more journal photos per wine, a choice of date for each wine, more than one taste and occasion per wine, searching your collection in your own words, expert videos and four weeks of Tasting Corner, and the ability to submit a question to our sommelier. Serious Hobbyist adds region and vineyard tagging, bottle counts in My Cellar, and the full Tasting Corner archive. The app shows what each plan includes before you subscribe.

Vines, sharing a wine by link or QR code, and the Wish List are available on every plan, including Free.

Your Wish List is counted separately from your collection. A wine on your Wish List does not use one of your collection places, and moving a Wish List wine into your collection uses a collection place at that point.

Wines that other people share with you arrive in your inbox, which is not subject to a plan limit. Saving one to your Wish List is what counts toward the Wish List allowance above.

Subscription features may evolve as SipMarked introduces new capabilities.

Automatic Renewal

Paid subscriptions automatically renew unless cancelled before the end of the current billing period.

You authorize us (or the applicable App Store) to charge your selected payment method for each renewal period.

We will notify you before any material pricing changes take effect.

Billing

Subscriptions purchased through the Apple App Store or Google Play Store are subject to the billing, renewal, cancellation, and refund policies of those platforms.

Where we offer subscriptions directly on the web, they are processed securely through our payment provider.

SipMarked does not store your full payment card information.

An account can hold one subscription at a time, billed through one store. If your subscription is billed through one store, you will need to cancel it there and let it run out before subscribing through another, so that you are never charged twice.

Cancellation

You may cancel your subscription at any time, in your Apple or Google Play subscription settings. The Subscription section of your Profile in the app takes you there.

Cancellation takes effect at the end of the current subscription period, and your paid features remain available until that time.

If you move to a plan with lower limits, nothing you have saved is deleted. See our Support page for how limits apply after a downgrade.

Deleting your account does not cancel a subscription. The App Store or Google Play will keep billing you until you cancel in that store's subscription settings, so please cancel there first.

Refunds

Subscription fees are non-refundable except where required by applicable law.

If you believe you are entitled to a refund, please contact support@sipmarked.com.

6. Free Tier and Advertising

The Free plan is supported by advertising provided through third-party advertising partners.

Advertising is designed to be limited and non-intrusive.

By using the Free tier, you consent to receiving advertisements as described in our Privacy Policy.

7. Your Content

"User Content" includes photographs, tasting notes, ratings, journal entries, freeform notes, Wish List entries, places you tag, comments, questions you submit, and any other content you create within SipMarked.

You retain all ownership rights in your User Content.

By using SipMarked, you grant us a limited, worldwide, royalty-free licence to store, process, synchronize, back up, and display your User Content solely as necessary to provide the SipMarked service.

We do not claim ownership of your journal.

You are responsible for ensuring your content:

• Does not violate applicable laws
• Does not infringe another person's rights
• Does not contain unlawful or harmful material

Content You Share With Others

Your journal is private by default. No other user can see a wine you have saved unless you choose to share it.

There are two ways to share, and each one applies to a single wine you pick:

• Vines. A private, invite-only group. When you share a wine to a Vine, the other members of that Vine can see it.
• A link or QR code. Anyone holding the link can view that one wine and save it to their own Wish List. The link can be used to save the wine for 30 days. It has a public preview page showing the wine's details and share image, never your name, which stays online after the link expires. See our Privacy Policy.

Your Wish List is private to you, including wines you saved from a Vine or a link.

Adding a wine to your collection does not share it. Sharing is never automatic and never retroactive.

Comments and reactions. Members of a Vine can comment on, and react to, the wines shared in it. What you write is visible to every member of that Vine, and the Community Standards below apply to it. You can delete your own comments and take back a reaction at any time, and administrators of a Vine can delete any comment in their Vine.

Unsharing. You can unshare a wine you shared to a Vine at any time. This removes it from the Vine together with its comments. Administrators of a Vine can remove any share in their Vine. Unsharing does not reach copies that members already saved to their own Wish Lists.

When you share a wine, you grant the people you shared it with a licence to view it, and to keep a copy of the wine details on their own Wish List if they choose to save it. A copy someone else has saved is their record, and it may remain on their Wish List after you delete the original from your collection.

By sharing content you confirm that you have the right to do so, and that you understand SipMarked cannot control what recipients do with content once they can see it.

Community Standards

Content shared into a Vine is visible to other people, so it must meet a higher bar than a private note to yourself.

There is no tolerance for objectionable content or abusive behaviour in shared spaces. You agree not to share content that:

• Is obscene, hateful, harassing, threatening, or defamatory
• Targets any person or group on the basis of race, ethnicity, national origin, religion, sex, gender, gender identity, sexual orientation, age, or disability
• Is unlawful, infringing, or discloses another person's private information
• Is spam, deceptive, or intended to advertise a product or service
• Promotes dangerous or irresponsible alcohol consumption, or encourages anyone below legal drinking age to drink

Vine names, captions, shared wine details, and comments are checked automatically against a list of blocked words, and anything that matches is not posted. This check is a backstop, not a guarantee, so please report anything objectionable that gets through.

Every member of a Vine can report a shared wine, a comment, or another member, choosing a reason and adding detail; block any other member; and leave the Vine at any time. None of these require you to be an administrator. Reports reach our moderation team directly, are not shown to other members, and do not identify the reporter to the person reported. Reports are reviewed and acted on, and we aim to respond within 24 hours. You may also report content or conduct by emailing support@sipmarked.com.

Where content or conduct breaches these standards we may, without prior notice, remove the content, remove the member from the Vine, suspend access to sharing features, or terminate the account. We may also preserve and disclose content where required by law.

To report content or conduct, use the report option in the app or email support@sipmarked.com. See our reporting and moderation guidance for details.

Vine Invitations and Administrators

Whoever creates a Vine is its administrator and may appoint others. Administrators approve or decline requests to join, change member roles, remove members, remove shares and comments, and delete the Vine. A Vine always retains at least one administrator, so the last administrator must hand the role over before stepping down.

Any member of a Vine can invite other people to it, in one of three ways:

• An invite link. Someone who opens the link asks to join, and an administrator approves or declines the request.
• A QR code or a join code. These are meant for people who are with you. Anyone who scans the QR code or enters the join code while it is valid joins the Vine straight away, without separate approval.

Every invitation expires after about an hour. Treat a QR code or join code like a key: show it only to people you want in the Vine. Nobody is added to a Vine without taking one of these steps themselves.

A Vine has a maximum number of members, currently 30.

You may leave a Vine at any time from within the app. Deleting your account removes you from every Vine.

Deleting a Vine removes it for every member. Wines that members saved to their own Wish Lists from that Vine remain theirs.

Questions You Send to Tasting Corner

On paid plans you can submit a wine question for our sommelier. Questions are reviewed by our team before anything is published. If we publish yours, we may edit it for length and clarity, other users can see it and vote for it, and we do not show your name alongside it. You grant us a licence to publish and answer the question within the Service.

8. AI Features

SipMarked uses artificial intelligence to assist with selected features, including:

• Reading beverage labels
• Extracting information from photographs, and suggesting details such as a short description of a wine
• Describing journal photos you add (paid plans), so that they can be found when you search
• Understanding a search you type or speak in your own words, and finding the wines in your collection that match
• Tidying up the text of a voice search, so that wine names are recognised
• Generating draft tasting summaries for review by our editorial and sommelier team

AI-generated content is intended only as a starting point. It can be wrong, so please check the details a label scan fills in before you save them.

Published editorial content is reviewed by a human before being made available within the Service.

User Content submitted for AI features is processed only to provide the requested functionality.

SipMarked does not use your personal journal content or uploaded photographs to train generative AI models.

9. Responsible Use

SipMarked is designed to help users appreciate and remember beverages responsibly.

Nothing within the Service encourages excessive or irresponsible alcohol consumption.

You agree not to:

• Promote dangerous drinking behaviour
• Assist minors in accessing the Service
• Attempt to compromise the security of the Service
• Introduce malware or malicious software
• Harvest or scrape data
• Use SipMarked for unlawful purposes
• Use invitations, links, or QR codes to send unsolicited or bulk messages
• Use a Vine to harass another member, or rejoin a Vine you were removed from
• Submit reports in bad faith in order to have another member's content removed

Violation of these Terms may result in suspension or termination of your account.

10. Beta Features

From time to time SipMarked may make preview or beta features available.

Beta features are provided "as is," may change or be discontinued at any time, and may not perform as reliably as production features.

11. Intellectual Property

The SipMarked name, branding, logos, software, designs, graphics, and all original content (excluding User Content) are the exclusive property of SipMarked LLC and are protected by copyright, trademark, and other intellectual property laws.

Nothing in these Terms transfers ownership of any SipMarked intellectual property to you.

12. Third-Party Services

SipMarked relies on trusted third-party providers for services including:

• Payment processing
• Cloud hosting
• Authentication
• Analytics
• Advertising
• AI processing
• Place search and maps
• Push notifications

Your use of those services may also be subject to their own terms and privacy policies. The app is distributed through the Apple App Store and Google Play, whose terms also apply to your download and to purchases you make through them.

SipMarked is not responsible for the practices of independent third-party providers.

13. Service Availability

We continually improve SipMarked.

Accordingly, we may add, modify, suspend, or discontinue features at any time.

Where practical, we will provide advance notice of material changes affecting the Service.

14. Disclaimer of Warranties

To the fullest extent permitted by law, SipMarked is provided "as is" and "as available."

We do not guarantee that the Service will always be uninterrupted, error-free, or free from defects.

Information within SipMarked is intended for personal enjoyment and record-keeping and should not be considered medical, financial, legal, or professional advice.

Nothing in these Terms limits any consumer rights that cannot legally be excluded.

15. Limitation of Liability

To the fullest extent permitted by law, SipMarked LLC and its officers, employees, contractors, and affiliates are not liable for indirect, incidental, special, consequential, or punitive damages arising from your use of the Service.

Our total liability for any claim shall not exceed the greater of:

• the amount you paid SipMarked during the previous twelve months; or
• USD $50.

Some jurisdictions do not permit certain liability limitations. In those jurisdictions, our liability is limited to the maximum extent permitted by law.

16. Anonymous and Aggregated Data

We may create anonymous, aggregated statistics derived from usage of the Service, such as the most-logged wine regions or grape varieties.

This information cannot identify individual users and may be used internally or shared with third parties.

We never sell personal information.

17. Account Termination

You may delete your account at any time in the app, under Profile → Privacy → Delete my account, or by contacting support@sipmarked.com.

Deleting your account does not cancel a subscription billed through the App Store or Google Play. Cancel it in that store first; see section 5.

Upon deletion, your personal information will be handled in accordance with our Privacy Policy.

We may suspend or terminate accounts that violate these Terms or where required by law.

If SipMarked terminates a paid subscription for reasons unrelated to your conduct, we will provide any refund required by applicable law.

18. Business Transfers

SipMarked may assign or transfer these Terms as part of a merger, acquisition, financing, restructuring, or sale of assets.

Your continued use of the Service following such a transaction constitutes acceptance of the transfer.

19. Events Beyond Our Control

SipMarked is not responsible for delays or failures caused by events beyond our reasonable control, including internet outages, cloud service interruptions, natural disasters, government actions, labour disputes, or cyber attacks.

20. Export Compliance

You agree not to use SipMarked in violation of applicable export control, sanctions, or trade laws.

21. Changes to These Terms

We may revise these Terms from time to time.

Where required, we will notify users of material changes by email or through the app before the revised Terms become effective.

Your continued use of SipMarked after the effective date constitutes acceptance of the updated Terms.

22. Governing Law

United States

These Terms are governed by the laws of the Commonwealth of Massachusetts.

Before initiating legal proceedings, both parties agree to attempt to resolve disputes informally by contacting support@sipmarked.com.

If a dispute cannot be resolved informally, it shall be submitted to binding arbitration in Boston, Massachusetts, under the American Arbitration Association Consumer Arbitration Rules, except where either party may bring an eligible claim in small claims court.

United Kingdom and European Users

These Terms are governed by the laws of England and Wales.

Nothing in these Terms limits any mandatory consumer rights available under applicable law.

23. Miscellaneous

These Terms, together with the Privacy Policy, constitute the entire agreement between you and SipMarked regarding the Service.

If any provision is found unenforceable, the remaining provisions remain in effect.

Our failure to enforce any right shall not constitute a waiver of that right.

24. Contact

For questions regarding these Terms, please contact:

SipMarked LLC
Boston, Massachusetts, USA
Belfast, Northern Ireland
Email: support@sipmarked.com